The Benefits of Having Your Sales and Marketing Departments on the Same Page

If there is no border, and the sales department is suggesting and approving different deals, then marketing can be more creative. There are a lot more opportunities because the sales department is no seen longer a barrier, it’s treated like part of the team. In the same way that marketing can send materials over to sales to help them answer customer questions, sales can give marketing advice on common questions and problems that there is no content for. Marketing can create a FAQ blog post or even break down each question into its own in-depth explanation. Sometimes the Sales and Marketing departments aren’t even playing the same sport, much less supporting each other on the same team. Communication breakdowns can lead to misinformation, illogical promotional materials, and frustration on both sides.

• Marketers sometimes tiptoe around contests or promotions because they can cross the border over into sales.
• Starting from the ground up is key to establishing a new collaborative culture in your company.
• Instead, invest your money in hiring specialists or agencies that your marketing team can manage.
• After all, without customers, there would be no need for marketing, and without good customer service, customers would quickly become disgruntled and take their business elsewhere.
• HR and marketing roles intertwine in many ways, making the two departments an ideal match for several successful collaborations.

Additionally, they utilize data and analytics to measure marketing effectiveness, gather insights, and refine strategies for better results. For a business to thrive among competitors, there has to be collaboration among its core departments, namely marketing, sales and customer support. While the marketing department runs campaigns to attract customers and pitch ideas, the sales team closes the deal and support department works on retaining those customers. This can be conveniently acquired by holding cross-team training’s, conducting company wide seminars and encouraging collaboration.

How to plan and execute joint marketing campaigns

Because we all know the power of first impressions, HR’s attention to experience is especially important during the onboarding process. Taking cues (and swag!) from marketing can help HR set a positive tone for what a new employee can expect from a company. For example, on day one at GumGum, our employees have a desk, a laptop, a mouse, email settings, a GumGum notebook, a pen, a welcome letter, a personalized goodie bag and usually a team lunch.

It is important that employees take part in inter-team and intra-team activities that elevate their knowledge about the business as a whole. After this insight, each team will be able to work in tune with prerequisites of their tasks along with preceding follow-ups that involve other departments too. The marketing team is responsible for getting information about your products or services and your brand to potential customers. In this sense, current digital marketing strategies are based on attracting people possibly interested in what you offer to your digital assets. To do this, the marketing department has to design and execute the right communication strategies that allow you to provide value and educate your potential customers. In order to ensure a successful and mutually beneficial joint marketing campaign, the partners should choose the right partner who shares a clear and shared vision of the campaign’s goals, audience, and value proposition.

Facilitate Communication

You can also include annotations in your charts to help you and your team better interpret KPIs and encourage performance-related discussions in your meetings. One very telling indicator of an effective marketing team is when leads have clear expectations for how your business’ products and services will help them. And when leads have clear expectations, the transition from lead to customer, as well as that customer’s subsequent experience as a customer, can go much more smoothly.

That’s why it’s important to put a lot of care and attention to building your marketing team. If your team isn’t built and managed well, you’ll have a hard time succeeding at bringing in leads and representing the company. Structurally, your marketing department should consist of the following role categories. These CRM tools allow your sales team to automate certain repetitive tasks in order to speed up the buying process.

Customer Service Reps Are Internal Ambassadors

This collaboration will help inform future, more successful product marketing initiatives and collateral. Marketers should arm the customer support team with the resources they need to be successful. At HubSpot, for example, we keep a shared Google Doc where our support team can access the links and log-in information for every upcoming webinar we host. This eliminates the wasted time and effort of customer support reps trying to contact the marketing team while a caller waits on hold, making for a happier caller and a more efficient support process. Cross-department collaboration can greatly improve several aspects of your business, especially your marketing operations. For example, if you need new ideas for a marketing campaign, you may be able to collaborate with your data team to pull actionable insights for a new social media campaign.

HR and marketing both work daily to enhance the external public opinion and internal satisfaction of employees, using key messaging and branding techniques to boost morale and industry perception. If you’ve yet to capitalize on internal synergy, here are seven reasons why you need to get marketing and customer service to work together. For teams to effectively work together, you need to ensure that they’re on the same page. The best way to do this is to set and prioritize specific organization-wide objectives that help departments work together more effectively.

Okay, so silos between teams lead to less satisfied customers, but why should you care? In 2021, 92.1% of companies believed that customer experience was at least a partial competitive differentiator. Between copy that misses the mark, non-personalized content, and a disjointed post-purchase experience, a lack of collaboration between teams ruins customer experiences. By sharing your data and helping them prove ROI, you strengthen cross-department relationships and build visibility for your team. So the next time, you might find other teams will come to you with new campaign ideas.

Fourth, low-cost strategies enhance the influence of a firm’s marketing department in the East, but not in the West. Thus, communication and support between the two departments is key to convincing potential customers. Often, a potential customer jumps directly from the marketing to the sales phase.

Design team

It can make or break a company, particularly in today’s age of social media, where word-of-mouth can travel at lightning speed. Clients and employees are both savvy enough to see through public relations (PR) that isn’t grounded in actual excellence. Marketers spend a lot of time researching how to serve the best client experience, ensuring that consumers interface with a brand in ways that are accessible, easy and fun. Automating various business processes is one of the main functions of this department.

For such a job position, a business needs an empathetic, resourceful person with emotional intelligence and great communication skills. At the same time, such a candidate should be able to grasp information about your company, and the goods and services you provide, and the company’s culture quickly. Then, it’s essential to evaluate the candidate’s hard skills and whether they are tech-savvy enough to fit the position.

The marketing department is core to any company because it is marketing’s job to gain a customer and keep a customer. It is also the marketing department’s role to support the sales team while keeping the sales statistics accurate and advertising statistics accountable. Buyer personas are not only the ideal customers for the marketing department or the ideal customers for sales, they are those of the entire company. Therefore, the definition of their pain points must be jointly defined by both teams.

In order to improve collaboration, it’s important to determine a few shared metrics and goals to ensure both teams are focused on the same outcomes. With this, customer service and marketing teams can combine skill sets in order to achieve tasks. The Metrics Screen in Databox helps organizations align team members around the same metrics. Once you have select the metrics that are most important to you, you can invite team members to your Metrics Screen to verify your data. Your team members will also have the ability to add to your Metrics Screen with the metrics that they believe are important to track. Customer service teams should be thought of as internal ambassadors, reinforcing the marketing and brand values that differentiate your organization and make customers want to come back.

• We recommend– at minimum– using the same project management tools, collaboration tools, reporting software, DAM, and, of course, CRM.
• Clients and employees are both savvy enough to see through public relations (PR) that isn’t grounded in actual excellence.
• Remember that the most important part of cross-departmental collaboration is the shared efforts.
• Pretty much every HR-related process is only efficient if you have collaboration and input from other departments.
• Marketing departments also collaborate with sales teams to align strategies, generate leads, and support the conversion of prospects into customers.

Read more about The importance of marketing and support departments joint work here.